ABOUT US

Stand For Peace Trust (SFP) is a leading strategic communications company in South Asia having implemented programs in Pakistan, India and Afghanistan. We help create social and behavioural change that supports local and global efforts to bring about positive change and transform lives of millions around the world We have designed and implemented campaigns for some of the largest organizations worldwide in the development and private sector including Facebook, UNICEF, USAID, European Union and many more.

SFP is headed by Haroon Rashid, an award winning director, producer, social activist and singer/composer. Haroon is the creator and director of the Peabody award winning and Emmy nominated Pakistani Animated TV series “Burka Avenger”.

WHAT WE DO

Media Production

Development of TV shows, Public service messages, TV commercials, documentaries, edutainment, animation, digital shorts and graphic design.

Literacy and Education

Work shops, Training programs, Development of educational materials including text books, comic books, graphic novels and story books for childern.

Event Management PR

From product launches to press events to film screenings to plantation drives, our organization handles all sorts of events & PR for our clients. 

Tech

Website, apps and games designs and development.

Campaign Design, Development Implementation

Design, development and implementation of campaigns for mass media  (including TV & Radio) and all social media platforms. 

WHAT WE DO

OUR PROJECTS

Development of handwash animated video for use in schools. Also broadcast as part of Burka Avenger episode that was broadcast in multiple countries including Pakistan, Afghanistan, India and Indonesia.

Working in collaboration with celebrities, influencers, social activists and environmentalists, SFP is implementing a mass media and social media awareness campaign to encourage tree plantation and environmental protection among the youth.

Music video featuring top Pakistani superstars, raising awareness about the dangers of piracy and encouraging the public to support artists by accessing music through legal channels.

A series of 13 entertaining Comics Books/Graphic Novels for kids featuring interactive Augmented Reality. Each issue is based on a separate social issue. Designed to complement Burka Avenger English Learning Textbooks.

Raising awareness of Alternative Dispute Resolution (ADR) amongst general public through social media campaign, radio shorts and animated videos.

Nationwide transmedia campaign celebrating Pakistani heroes and role models to instill pride in shared identify of being a Pakistani. Deliverables included an animated TV series, music video, TV documentary series, on-ground events & social media campaign.

Book launch and exhibition highlighting cultural heritage along the Grand Trunk Road. Organized in collaboration with UNESCO, European Union, World Bank, Swiss Embassy and Government of Pakistan.

AFS is the premier diplomacy program of the US State Department and University of Southern California. Each year, AFS sends 1-2 American filmmakers to Pakistan. SFP implements these programs including workshops, seminars, trainings, networking events with industry professionals, film screenings and PR events.

New born and natal care Production of multiple animated videos for UNICEF to help raise awareness for and help create social and behavioral change around new born and natal care. Scheduled for release on Aur national television.

An interactive app that helps students learn English from home by watching Burka Avenger episodes or reading comics, followed by exercises to test composition, comprehension, grammar, and vocabulary skills.

Designed as a training manual for polio health workers, over 100,000 comic books have been distributed by UNICEF to polio health workers across Pakistan.

A comprehensive skills-based training program offering in-depth education in 3D Character Animation, Unreal Engine, and Storytelling with a focus on Peacebuilding. Successfully trained 86 students, with over 50% female participation, and awarded diplomas registered with the Govt of Pakistan.

OUR PROJECTS

OUR PARTNERS